Content marketing: Shifts, trends & results

Hear from BuzzFeed, SEMrush and HubSpot

Is your audience’s consumption of content changing?

The value of digital content for business has been proven repeatedly, however, change is continually occurring with our audiences, their content consumption, platforms we use and the depth of reporting available. It’s vital that the way we create, distribute, measure and reuse content is reviewed regularly to ensure it leverages the current opportunities available.

This month we’re exploring the latest digital content methods and tactics working for marketers both internationally and locally. Our speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like. Plus, you’ll hear examples across both small and large companies with very different content schedules.

Regardless of whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome.

We are excited to be joined by Ashley Ward international digital marketing expert from SEMrush who will be in Australia from the USA for this event.

Inclusions:
The opportunity to network with attendees (8am – 8.30am)
Tea, coffee and a light snack will be served during the networking time
The audience will sit (theatre style) to listen to the presentations
We will have 3 speakers each presenting for 15-20 minutes
Question and answer time will be held at the end
All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our speakers
Ashley Ward, digital marketing strategist, SEMrush
Elissa Hudson, senior marketing manager, HubSpot
Nicki Williams, senior brand strategy manager, APAC, BuzzFeed

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When

Tuesday 21 August 2018 from 8am to 10am

Where

The Podium Building, 1 Market St, Sydney NSW 2000, Australia
Entry at Kent Street

Cost

Tickets: $65 - $75

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