Explore how and why podcasting and books might help to build your brand with experts from Spotify and Booktopia
Ever wondered if a podcast or book could help raise the profile of your business? Leah Harris is at the helm of developing original podcast content for Spotify and is joined by Mark Harding, head of brand and communications at Booktopia. This event will give you an insight into what makes a podcast or book successful and the key strategies to launch, market and boost your brand.
podcast basics including how to get started, what equipment you need and how to structure your content
how to understand your audience and identify the right topic, name and brand for your podcast
what Spotify looks for in identifying podcasts for promotion on its platform
how to work with brands and create a viable business model around your podcast
strategies to launch and market books.
This event is produced by the City of Sydney and facilitated by Zambesi.
About Leah Harris
Leah Harris is responsible for the development of original podcast content for the audio streaming platform in Australia and New Zealand. Leah has led the development and execution of original podcasts for Spotify, including the award-winning Search Engine Sex now in its second season. When she is not listening to podcasts, Leah is advocating for women in production and is passionate about giving a voice to diversity within the industry.
About Mark Harding
Mark Harding has been with Booktopia for nearly two years, initially as the brand and content manager, and now as the head of brand and communications. This follows years of experience in varying digital marketing and social media management roles at organisations including the Museum of Applied Arts and Sciences, IKEA Australia and Momentum Books.
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