Data is a topic that every marketer needs to consider. Don’t miss this opportunity to find out how you can leverage data in 2018 and beyond.
Our speakers will share how they use data to formulate a strategy and execute and measure results.
At this event you’ll see:
- how to deal with gaps in your data or data systems so you can improve ROI
- how marketers can have trust/confidence in 2nd party data
- new rules for data-driven media attribution modeling
- how to choose the most appropriate data to activate and draw insights from.
Drew Ascough, Leader – Performance Media & Analytics, Virgin Australia
Kshira Saagar, Head of Analytics and Data Sciences, The Iconic
Jakub Otrząsek, Lead Web Analyst, Datalicious
Jessica Chan, Audience Product Manager, eBay (Moderator)