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Communication and Public Relations Australia

AI and Crisis Management

Online
Online
See event description for details on how to connect.
When
  • Friday 27 March from 12:30pm to 3pm
Cost

Adult: $370 + gst

Artificial intelligence has reset the way crises are predicted, prevented and managed. Predictive analytics can help us spot risks before they escalate. Real-time data integration can guide decision-making as events unfold. Personalised communication can keep stakeholders informed, engaged and reassured.

Yet the same AI agents and systems can also amplify misinformation, trigger reputational harm or create new ethical dilemmas. AI has the power to accelerate a response but it can just as easily accelerate a crisis.

This session explores both sides of AI in crisis management, developing your understanding as to how to use it responsibly to strengthen resilience and capability and how to anticipate and address the risks AI itself introduces.

AI agents and systems extend beyond theoretical promise. They are in daily use for monitoring, forecasting and communication. They can scan vast datasets for early warning signals, map stakeholder sentiment as situations develop and generate tailored updates in seconds. At the same time, deepfakes, automated misinformation and opaque algorithms present real and present risks. This session equips you to navigate both realities, embedding AI into your crisis management with foresight, conscience and control.

What you'll learn

  • How AI agents and systems can predict emerging risks and support crisis preparedness

  • Ways to integrate real-time data and analytics into ethical decision-making during a crisis

  • How to set up scenario testing and use AI to rehearse crisis responses

  • Practical strategies for ensuring AI strengthens rather than undermines organisational trust

  • and resilience

  • Key vulnerabilities created by AI and how to mitigate them in crisis planning

Contact event organiser

Communication and Public Relations Australia

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