Reversing Purpose

This session is designed to get businesses and senior executives to radically rethink how they are delivering purpose, particularly in the era of greenwashing and greenhushing.

The phrase “acts first, and ads second” will anchor the session to help those in attendance explore why purpose is vital in today’s world, whether anybody cares, and where do you even begin. 

It will be a rallying-call to show how we need to stop looking at purpose as a revenue raiser, and instead as a crucial and critical tool to ensure the delivery of real, tangible impact.

Attendees will also hear from 2-3 guest speakers from change-maker brands on how they link real, big tangible impact with their brand and marketing.

This event is part of Sydney Climate Action week; a series of community-led events from all aspects of the climate action ecosystem running from the 13-19 May 2024. This event is proudly supported by City of Sydney, Greenhouse and Boundless.